Demographics

PittsburghLIVE.com
Age Profile    18 - 24 years      22.2%    25 - 34 years      20.6%    35 - 44 years      20.9%    45 - 54 years      22.9%    55 - 64 years      13.4%    65 and up      1%	Household Incomes    Under $25,000       7.8%    $25,000 - $34,999   17.6%    $35,000 - $49,999   22.8%    $50,000 - $74,999   19.9%    $75,000 Plus        32% Gender Profile        54.4% males        45.6% females

National

• 71 percent of all American Adults use the Internet
• 93 percent of adults with household incomes higher than $75,000 use the Internet
• 51 percent of adult internet users do some type of research at their job online
• 83 percent of American adults use the Internet to find information on a hobby or interest
• 72 percent of American adults use the Internet to get news

Regional

• More than 1.28 million adults, 70.4 percent, in the Pittsburgh CBSA have been online in the past month
• The gender split of Internet users in the Pittsburgh CBSA is nearly 50-50
• Nearly 51 percent of Pittsburgh-area Internet users have annual household incomes greater than $50,000. The median household income in the Pittsburgh CBSA is $46,601 (Scarborough, 2007 Release 1)
• 31.1 percent of the adults in the Pittsburgh CBSA have purchased something online five or more times in the last year
• 67.7 percent of the Pittsburgh-area Internet users have some college, a college degree or an advanced degree.
• Overall, 56.1 percent of Pittsburgh-area adults have at least some college credit.