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Banner Advertising Rates
Most banner advertising prices on PittsburghLIVE are based on the number of banner impressions delivered during the campaign. An impression is counted each time a web site user opens a page on which there is at least one ad banner.
PittsburghLIVE follows the Trib Total Media practice of selling advertising in revenue contracts. The amount of the contract determines the advertiser's cost per thousand ad impressions on the site.
Here are the 2007 revenue contract levels and the associated rates per thousand impressions:
| Revenue Amount |
CPM (cost per 1,000) |
Total Impressions |
| (Open, no contract) |
$12 |
|
| $1,000 |
$9 |
111,111 |
| $2,000 |
$8 |
250,000 |
| $3,500 |
$7.50 |
466,667 |
| $5,000 |
$7.00 |
714,286 |
| $6,500 |
$7.00 |
928,571 |
| $8,000 |
$6.25 |
1,280,000 |
| $10,000 |
$6.00 |
1,666,667 |
| $15,000 |
$5.75 |
2,608,696 |
| $20,000 |
$5.00 |
4,000,000 |
| $35,000 |
$4.50 |
7,777,778 |
| $50,000 |
$4.00 |
12,500,000 |
The minimum cost per thousand impressions is $4.
Note: If you currently advertise with a Trib Total Media publication, ask your sales representative how you can get the best cost per thousand!
Revenue contracts are established for three, six, nine and 12 months. Impressions can be delivered within any time period from a week up to
duration of the contract, and they do not have to be delivered continually. For example, they may be concentrated into one week a month for three months.
All cost includes ad production if needed (added cost for Rich Media if designed in house).
Ad rates are effective April 1, 2007, and are subject to change.
Ad Sizes
Five IAB-standard ad sizes offered on PittsburghLIVE and its related sites:
- Leaderboard -- 728 x 90 pixels
- Wide skyscraper -- 160 x 600 pixels
- Standard banner -- 468 x 60 pixels
- Medium rectangle -- 300 x 250 pixels
- Small rectangle -- 180 x 150 pixels
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